I like the concept. However the question is, why would people go to this site as a destination instead of a niche site itself. Example: If I wanted to learn a

I like the concept. However the question is, why would people go to this site as a destination instead of a niche site itself. Example: If I wanted to learn about internet marketing news - which isn't covered by digg, reddit etc, i'd go to plugim.com which is focused on that. Why would I go to zooov as a destination site? and then would you be able to build an audience enough for each and every niche. That's the problem with building a site that's wide enough ... good concept though - good luck.