They should have avoided being cute and simply called it a "Developer Kit" instead of targeting it towards "Explorers". I don't know about you, but the use of

They should have avoided being cute and simply called it a "Developer Kit" instead of targeting it towards "Explorers". I don't know about you, but the use of "Explorers" is broad enough and appeals to the ego enough to be inclusive of a pretty large swath of society that is going to be disappointed by the device. "Developer Kit" pretty much describes exactly what audience it is actually ready for.