That would be true for the old media. OTOH, online advertising is extremely data-oriented, especially in the US. Most business decisions are based on data. Busi

That would be true for the old media. OTOH, online advertising is extremely data-oriented, especially in the US. Most business decisions are based on data. Businesses may be using wrong models or assumptions about the correlation or causation between advertising and revenue, but there is a very strong effort to analyze data for revenue growth.