disclaimer: i worked at Google Actually, Google display network, that is the other side of Adsense brings immense value to advertisers. I don't know exact stat

disclaimer: i worked at Google Actually, Google display network, that is the other side of Adsense brings immense value to advertisers. I don't know exact statistics, however I estimate that the number of advertisers using display network for the immdediate or nearly-immediate conversion is in double digits. For most of them it is mathematically proven through conversion attribution and simple calculations that advertising on display network is profitable for their business.