Welcome to 95% of technical blogs. And I don't fault the authors, because of course they want their creations widely known. But it isn't generally conceived as

Welcome to 95% of technical blogs. And I don't fault the authors, because of course they want their creations widely known. But it isn't generally conceived as "I have this great epiphany and I must share it", but rather "I need to get some product pimping out, so what should I write about?" I've done it enough times myself.