I can definitely understand why you might think that this business was an pure internet play but it certainly wasn't. As PG learned, people don't buy highend a

I can definitely understand why you might think that this business was an pure internet play but it certainly wasn't. As PG learned, people don't buy highend art over the internet. They need to experience in person. The need to know what it is going to feel like to "live" with a piece. Jordan knew this going in, and their model required a fair amount of in-person, highend selling.