Where are they getting that $40/month number? The site it links to claims $80, which is more than double their two supposed-to-be shockingly-high-cost examples

Where are they getting that $40/month number? The site it links to claims $80, which is more than double their two supposed-to-be shockingly-high-cost examples. If it's just the subscription fees, the listed percentages are lowest at the extremely-high-$ ESPN values at 71%, and go up to high-80% and 90% in the other categories, both a far cry from the required %50. Nothing adds up.