3 ms·

Then just set Bid adjustment to -100% for mobile devices and tablets with full browsers.

• leeoniya 13y ago
  from what i understand (and on conference calls with our google reps), there's no more "tablets", it's a single category "desktops/tablets", but you can do "-100%" to exclude "mobile" (phones) we were compelled to make the switch today, actually. it's gonna be an expensive Jul/Aug for us. we've adjusted some of our checkout pipeline so there's less typing for tablet users...eg paypal/amzn payment are shown first in list, less steps overall also. but it's not going to boost anything by an order of magnitude - basically just damage mitigation :(
• AJ007 13y ago
  Not possible. Enhanced campaigns groups tablet bids with desktop bids.