A few years ago to grow profits they forced all Quality scores down. I had keywords cost double and triple after that. I especially like when I add a keyword

A few years ago to grow profits they forced all Quality scores down. I had keywords cost double and triple after that. I especially like when I add a keyword and initially it has a quality score of say 7 then a few minutes later the quality score is a 3 or 4. Hate to imagine what more they might do now that they "missed" expectations...