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Probably the reason they're pulling a dick move and forcing everyone to Enhanced Campaigns which, among other things, forces you to bid on tablets and desktops

Probably the reason they're pulling a dick move and forcing everyone to Enhanced Campaigns which, among other things, forces you to bid on tablets and desktops together rather than allowing you to split them. They claim that conversions are virtually identical across these devices. However, our conversion on tablets is probably 1/10 that of desktop because we mfg & sell highly technical products for diy home remodeling and most tablet users end up just browsing casually for the info.

gscott 13y ago
A few years ago to grow profits they forced all Quality scores down. I had keywords cost double and triple after that. I especially like when I add a keyword and initially it has a quality score of say 7 then a few minutes later the quality score is a 3 or 4. Hate to imagine what more they might do now that they "missed" expectations...
opinali 13y ago
Then just set Bid adjustment to -100% for mobile devices and tablets with full browsers.
- leeoniya 13y ago
  from what i understand (and on conference calls with our google reps), there's no more "tablets", it's a single category "desktops/tablets", but you can do "-100%" to exclude "mobile" (phones) we were compelled to make the switch today, actually. it's gonna be an expensive Jul/Aug for us. we've adjusted some of our checkout pipeline so there's less typing for tablet users...eg paypal/amzn payment are shown first in list, less steps overall also. but it's not going to boost anything by an order of magnitude - basically just damage mitigation :(
- AJ007 13y ago
  Not possible. Enhanced campaigns groups tablet bids with desktop bids.
decryptthis_NSA 13y ago
>> Probably the reason they're pulling a dick move and forcing everyone to Enhanced Campaigns which That's not a "dick move," it's calculated. They're betting you will not leave since they have all that traffic and can deliver eyeballs to your ads. At some point it will be too expensive for you. Some new guy will try for a while but long term it's nasty for Google. >> A few years ago to grow profits they forced all Quality scores down. These past two years many sites have been destroyed by Panda and Penguin and many have been forced to advertise to replace the lost traffic. Coincidence I'm sure.

gscott 13y ago

A few years ago to grow profits they forced all Quality scores down. I had keywords cost double and triple after that. I especially like when I add a keyword and initially it has a quality score of say 7 then a few minutes later the quality score is a 3 or 4. Hate to imagine what more they might do now that they "missed" expectations...

opinali 13y ago

Then just set Bid adjustment to -100% for mobile devices and tablets with full browsers.

leeoniya 13y ago
from what i understand (and on conference calls with our google reps), there's no more "tablets", it's a single category "desktops/tablets", but you can do "-100%" to exclude "mobile" (phones) we were compelled to make the switch today, actually. it's gonna be an expensive Jul/Aug for us. we've adjusted some of our checkout pipeline so there's less typing for tablet users...eg paypal/amzn payment are shown first in list, less steps overall also. but it's not going to boost anything by an order of magnitude - basically just damage mitigation :(
AJ007 13y ago
Not possible. Enhanced campaigns groups tablet bids with desktop bids.

decryptthis_NSA 13y ago

>> Probably the reason they're pulling a dick move and forcing everyone to Enhanced Campaigns which That's not a "dick move," it's calculated. They're betting you will not leave since they have all that traffic and can deliver eyeballs to your ads. At some point it will be too expensive for you. Some new guy will try for a while but long term it's nasty for Google. >> A few years ago to grow profits they forced all Quality scores down. These past two years many sites have been destroyed by Panda and Penguin and many have been forced to advertise to replace the lost traffic. Coincidence I'm sure.