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I think the interesting question here is whether the 6% drop in cost-per-click is the beginning of a problem for Google. Is the market justified in worrying ab
by kjhughes 13y ago
I think the interesting question here is whether the 6% drop in cost-per-click is the beginning of a problem for Google.
Is the market justified in worrying about a drop in the average cost-per click, even when the number of paid clicks is rising?
- rgbrenner 13y agoDoubtful... my guess (since I don't care enough to actually read their financial statements) is that the lower CPC is because mobile is growing faster than desktops.. and so they're getting more mobile clicks (which pay less). So in this case, after it's averaged out, they end up with a lower CPC.
- Ankaios 13y agoShould they be worried? Nah. As a shareholder you can just click on more ads to make up for it. :)
- dyinglobster 13y agoMobile search is ripe for innovation. Apple (and MS, Nokia, RIM...) can disrupt mobile search by providing a richer and more engaging search feature customized for mobile devices. The search box just isn't cutting it anymore.