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Why do you consider collecting 1,100 email addresses to be particularly noteworthy? I see inane YouTube videos of the worst possible quality getting orders of
by codex 13y ago
Why do you consider collecting 1,100 email addresses to be particularly noteworthy? I see inane YouTube videos of the worst possible quality getting orders of magnitude more views. And how many of these email addresses are bots?
- goldvine 13y agoBased on the emails and avatars tied to them, very few (if any) are bots. We've of course had a random a@a.com and a this.site.is@gay.com but beyond that most are legitimate. And re: YouTube...I watch plenty of YouTube videos by people I would never give my email address to. I also give my email to alot of people I would never buy from. It's a numbers game. And 1,100 email addresses is a huge number for us, and for many people who have fewer than that on their list. We spent years wondering how to build a list of engaged folks, so when we hit on something that resonated...we knew it was a big deal :-)
- aculver 13y agoUnlike a viewer on YouTube, when someone hands over their email address, you have the ability to follow-up with them, to continue building the relationship and (when the time is right) ask for the sale. It's also a lot of validation that the core concept he communicated is worth pursuing. If he put up a landing page, promoted it, and got no email addresses, that would be a signal in the other direction. 1,100 email addresses from people to volunteered them in response to your idea is nothing to shake a stick at, especially in such a short period of time.