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I think the first step is transparency on the part of the networks like Google and Yahoo! and the rest. They need to share more (all?) the data they have so the

I think the first step is transparency on the part of the networks like Google and Yahoo! and the rest. They need to share more (all?) the data they have so they can be scruitinzed by the advertisers. Right now, Google is essentially saying "Trust us" and frankly, that's not enough.

anamax 17y ago
> They need to share more (all?) the data they have so they can be scruitinzed by the advertisers. Right now, Google is essentially saying "Trust us" and frankly, that's not enough. Google doesn't "need" to do anything of the sort. You want them to. If Google isn't satisfying you, go to someone who does. If your needs/wants are important to enough people, Google will either adapt or die.