6 ms·

Great writeup on your showing-not-telling approach to designing a landing page. But after reading it, here is what I really want to know: what does "a few twee

Great writeup on your showing-not-telling approach to designing a landing page. But after reading it, here is what I really want to know: what does "a few tweets" mean? I know many people (myself included) who have tried to "kick out a few tweets" and did not get 1000 email signups quickly. My belief is you are writing it because it makes a better story, and puts emphasis on your design. But is it true? How did the tweets get out to that many people in your target audience? Do you have many followers? Did an influential person retweet it? If so, was it a friend or an unplanned retweet? I'd love to hear more about this side of the story.

rhizome 13y ago
Buy the book and find out!
- goldvine 13y ago
  See my reply just above :-) the book will be much more detailed about our process. Not so much re: marketing because we really haven't done much at all.
goldvine 13y ago
I tweeted at Drew Wilson and Josh Long who wrote the Execute book. I had no prior relationship with them, and they were kind enough to retweet, after I let them know how the book inspired me. This triggered a lot of traffic from designers, and since some of those folks liked our design/product, it got posted to Designer News and some other galleries where it picked up more traffic. We later got on BetaList which drove about 300 signups and a bunch of traffic to each product. That was easy, just submitted the site, and eventually got included. I think all of that traffic converted better than usual thanks to solid design, and good communication of the core value of each product via showing, and not telling with a dry headline :-)
- krmmalik 13y ago
  How long did it take before Betali.st featured you? i submitted my app over 8 weeks ago
  - krmmalik 13y ago
    You've had much better success than me. Congrats!
  - goldvine 13y ago
    Minimalytics took about 2 weeks, I think HookFeed was 5-6 weeks.
- alexshye 13y ago
  Awesome.. exactly what I was looking for :) I'm in the process of trying to drive initial traffic to the Soulmix private beta (http://www.soulmix.com http://www.soulmix.com), so this is helpful. I would love to see more people say exactly what they did to drive traffic at the early stages of site. Bloggers often make it sound trivial, but I'm not sure that is true.

rhizome 13y ago

Buy the book and find out!

goldvine 13y ago
See my reply just above :-) the book will be much more detailed about our process. Not so much re: marketing because we really haven't done much at all.

goldvine 13y ago

I tweeted at Drew Wilson and Josh Long who wrote the Execute book. I had no prior relationship with them, and they were kind enough to retweet, after I let them know how the book inspired me. This triggered a lot of traffic from designers, and since some of those folks liked our design/product, it got posted to Designer News and some other galleries where it picked up more traffic. We later got on BetaList which drove about 300 signups and a bunch of traffic to each product. That was easy, just submitted the site, and eventually got included. I think all of that traffic converted better than usual thanks to solid design, and good communication of the core value of each product via showing, and not telling with a dry headline :-)

krmmalik 13y ago
How long did it take before Betali.st featured you? i submitted my app over 8 weeks ago
- krmmalik 13y ago
  You've had much better success than me. Congrats!
- goldvine 13y ago
  Minimalytics took about 2 weeks, I think HookFeed was 5-6 weeks.
alexshye 13y ago
Awesome.. exactly what I was looking for :) I'm in the process of trying to drive initial traffic to the Soulmix private beta (http://www.soulmix.com http://www.soulmix.com), so this is helpful. I would love to see more people say exactly what they did to drive traffic at the early stages of site. Bloggers often make it sound trivial, but I'm not sure that is true.