Agreed. While reading through the article, it feels like an over-analysis of what is really a no-brainer: a solution to a problem that doesn't exist in a bad ec

Agreed. While reading through the article, it feels like an over-analysis of what is really a no-brainer: a solution to a problem that doesn't exist in a bad economy. Sure, many great ideas probably seem absurd initially, but that's more the reason to minimize burn rate and increase longevity (which isn't evident from the 9-month number they cite).