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I think design was a factor. But it wouldn't have mattered how well it was designed, if it didn't show the functionality. Our first attempt was following the a

I think design was a factor. But it wouldn't have mattered how well it was designed, if it didn't show the functionality. Our first attempt was following the accepted format for landing pages... 1. Pick a headline 2. Take some screenshots 3. Write about benefits But we realized that wasn't compelling enough. You could have the best headline in the world, backed by a solid design, and it still wouldn't communicate in the same way as an example/demo/animation of functionality. Cheers, @mattgoldman_sd

purplelobster 13y ago
What do you think about an embedded video? Personally, I love being able to see a video of how it works (with minimal marketing speak of course), but maybe it turns away some users?
- goldvine 13y ago
  I think it's great, but it's tough for people who are pre-launch. Animated videos are expensive, and actual screenshot-backed videos become outdated quickly due to changing screens/product vision. I think a bit of jQuery and a clever explanation can achieve much more in the early stages.