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So... It was basically all thanks to a well-designed landing page, or did I miss something?

• goldvine 13y ago
  I think design was a factor. But it wouldn't have mattered how well it was designed, if it didn't show the functionality. Our first attempt was following the accepted format for landing pages... 1. Pick a headline 2. Take some screenshots 3. Write about benefits But we realized that wasn't compelling enough. You could have the best headline in the world, backed by a solid design, and it still wouldn't communicate in the same way as an example/demo/animation of functionality. Cheers, @mattgoldman_sd
  • purplelobster 13y ago
    What do you think about an embedded video? Personally, I love being able to see a video of how it works (with minimal marketing speak of course), but maybe it turns away some users?
    • goldvine 13y ago
      I think it's great, but it's tough for people who are pre-launch. Animated videos are expensive, and actual screenshot-backed videos become outdated quickly due to changing screens/product vision. I think a bit of jQuery and a clever explanation can achieve much more in the early stages.
• colinm 13y ago
  Well, some people will signup for anything. Different thing getting them to open their wallet.
  • goldvine 13y ago
    Very true, but wouldn't you rather have 10,000 eyes on your product than 100, even if most won't convert. We will likely convert single digits to paying customers. That doesn't mean we won't work our butts off to get the beta in front of as many ppl as possible...