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“Click fraud should be at the top of the priority list with Obama and the F.T.C.,” said Jeff Chester Questionable judgement of priorities aside, isn't this rea
by dbul 17y ago
“Click fraud should be at the top of the priority list with Obama and the F.T.C.,” said Jeff Chester
Questionable judgement of priorities aside, isn't this really the responsibility of the ad networks? What is the FTC going to do about such a complicated problem.
When I read about all of these problems with click fraud or a network not paying out, I can't help but think there may be an opening for a startup to develop a more concrete method of connecting an advertiser with a user.
- krav 17y agoAgreed. With all that's going on, it's not the government's job to regulate click fraud. It's up to publishers and advertisers to figure it out.
- pierrefar 17y agoI think the first step is transparency on the part of the networks like Google and Yahoo! and the rest. They need to share more (all?) the data they have so they can be scruitinzed by the advertisers. Right now, Google is essentially saying "Trust us" and frankly, that's not enough.
- anamax 17y ago> They need to share more (all?) the data they have so they can be scruitinzed by the advertisers. Right now, Google is essentially saying "Trust us" and frankly, that's not enough. Google doesn't "need" to do anything of the sort. You want them to. If Google isn't satisfying you, go to someone who does. If your needs/wants are important to enough people, Google will either adapt or die.