Google seems to define "customer" differently than just "user": a. User of product that is strategically important to Google b. User that will still be heavily

Google seems to define "customer" differently than just "user": a. User of product that is strategically important to Google b. User that will still be heavily using that product in the future - often superusers/heavy users that are committed So who wouldn't be a customer? a. Google Reader user (and similar products) b. YouTube or Hangout user not willing to migrate towards G+ c. User not willing to migrate towards centralized, single identity So the long version of #31 might read "consider the long-term, strategically important (to Google's future) customer" Overall, this is a great list though.