In some environments (e.g., hospitals, military, probably police and first responders), $1500 is fair market value if the utility is there. Consider the rise of

In some environments (e.g., hospitals, military, probably police and first responders), $1500 is fair market value if the utility is there. Consider the rise of pagers. In 1950, at introduction, they were the equivalent of $100/month in today's dollars. The Catch-22 for Google was establishing the value adds for wider adoption. They did an amazing job of launching the beta, considering that challenge.