It sounds to me like the argument here is that newspapers, faced with their current crisis, should be producing different (i.e. "hipper" and less "partisan" or

It sounds to me like the argument here is that newspapers, faced with their current crisis, should be producing different (i.e. "hipper" and less "partisan" or old-fashioned) content. I'm not sure that this is the case - I'm fairly certain that all the to-do about media implosion has to do with distribution channels. I haven't heard much doubt expressed about the quality and relevance of reporting in the Times, for obvious reasons.