I think the most important advice I saw here was to not get attached. And this is probably a basic piece of advice that applies in all negotiations - always hav

I think the most important advice I saw here was to not get attached. And this is probably a basic piece of advice that applies in all negotiations - always have an alternative (where possible). I recently got my four letter domain for a very reasonable price when I made it clear that the domain seller that I was willing to change the name. When people know that you're an emotional buyer, that's when you get screwed.