This is overwhelmingly true, and even documented for .co unfortunately. I'm hoping over the next year as new tlds come on board, tld awareness/education goes u

This is overwhelmingly true, and even documented for .co unfortunately. I'm hoping over the next year as new tlds come on board, tld awareness/education goes up. Don't get me wrong, I don't think any will make a dent in .com in any reasonable timeframe as far as value and familiarity go, but at least help erode the 'all websites end in .com' mantra that so many hold. Secondarily, it'd be nice to watch domain squatters 'fortunes' dwindle to nothing. I wish icann did more to enforce rules against it, yet i'm not sure what such a solution could be.