I don't think the point is to "profit" as much as it is to fund the project. Notice these aren't "customers" but sponsors. Maybe the mindset of "money is bein

I don't think the point is to "profit" as much as it is to fund the project. Notice these aren't "customers" but sponsors. Maybe the mindset of "money is being left on the table" isn't quiet the right one for this sort of project ...