That is actually intentional. "Obsesing" is also misspelled intentionally. It's supposed to grate at the perfection centers of a designer's brain; which reinfor

That is actually intentional. "Obsesing" is also misspelled intentionally. It's supposed to grate at the perfection centers of a designer's brain; which reinforces the message. There is a thin line between intentional mistakes and actual mistakes. It doesn't take much for one to screw up the psychological affect.