4 ms·
IDEAS WANTED : How to create Buzz for new Start-up?
- vzn 19y agoIn general your start-up should provide stories that people like to talk about.You can use some ideas from http://blog.guykawasaki.com/2007/07/what-people-tal.html http://blog.guykawasaki.com/2007/07/what-people-tal.html as start point.
- simpleenigma 19y agoThat looks like a great book. I'm going to check it out the next time I'm at a book store :-) Which seems to be almost daily these days ...
- pbnaidu 19y agoI highly recommend reading http://www.madetostick.com/ http://www.madetostick.com/ book.
- deleted 19y ago[deleted]
- luccastera 19y agoI would also recommend reading Buzz Marketing: http://tinyurl.com/3bzxyw http://tinyurl.com/3bzxyw
- nextmoveone 19y agoCheck out this thread as well: http://news.ycombinator.com/item?id=55556 http://news.ycombinator.com/item?id=55556
- sharpshoot 19y agoDo something very unusual. Build a board of advisors of three year olds and email valleywag. Make firebreathers wear tshirts to show how hot your start up is. Create disposable tattoo which doubles up as an invite code when put under the shower. Email me for pointers, i love this sort of stuff.
- jharper 19y agoGood stuff sharpshoot!
- mikesabat 19y agolove the board of advisors made up of 3 year olds idea.
- ratsbane 19y ago"Create disposable tattoo..." Iron-on tattoos. Water-based temporary tattoos have been done. Iron-on ones would guarantee some sort of press coverage! Seriously, though, wouldn't it depend on the nature of the audience you're trying to attract? Three-year-olds would be great for a preschool games site but not so good for, perhaps, helicopter pilots. Can you be more specific about your startup?
- pius 19y agoRead "Purple Cow" by Seth Godin. Implement. To oversimplify the ideas in his book, Godin says that the old methods of marketing are essentially dead. The only way to market efficiently is to build compelling ideas directly into the product rather than saving the innovation for the advertising. In addition, I'd recommend reading "The Tipping Point" by Malcolm Gladwell. It's a stimulating, accessible book that presents the fundamentals of how ideas spread through a populace. Pay close attention to the idea of stickiness and see what you can do to ensure that your product is sufficiently sticky.
- marshallk 19y agoSee http://marshallk.com/social-media-for-marketing-what-weve-done-at-splashcast-so-far http://marshallk.com/social-media-for-marketing-what-weve-do... and http://marshallk.com/thoughts-on-product-launch-promotion http://marshallk.com/thoughts-on-product-launch-promotion for my thoughts on the question.