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Wrong. He said people don't look forward to "intrusive/annoying" advertising. No one complains about great-looking, relevant, useful, interesting advertising
by brandnewlow 17y ago
Wrong. He said people don't look forward to "intrusive/annoying" advertising.
No one complains about great-looking, relevant, useful, interesting advertising that catches their attention and makes their life a bit better.
- latortuga 17y agoI think the Super Bowl makes your point - great looking, expensive, interesting, and usually brand new advertising.
- brandnewlow 17y agoAgreed. I talk with media people about online advertising a lot. One thing I've noticed is that no one ever asks "Did you see my 250x300 banner ad on site X today?" You never hear that. But when a business takes out a full-page ad in the paper, they send their customers to check it out. They're proud of it. It makes them feel good, established, on point and tells their customers that they're buying from a legit business that knows what's up. Where's the equivalent in online advertising? I think of that vimeo clip from a little while ago that went viral. That's good advertising. It was interesting as an object in and of itself. That's the goal of these takeovers.
- wlievens 17y agoI disagree. Advertising is a necessary evil, and can sometimes be tolerably, but it's rarely enjoyable.