Great primer, if this stuff interests you - particularly with regard to utilizing colors to drive CRO etc please go check out http://www.colorvoodoo.com/ http:/

Great primer, if this stuff interests you - particularly with regard to utilizing colors to drive CRO etc please go check out http://www.colorvoodoo.com/ http://www.colorvoodoo.com/ which is the original book that got me A/B testing >10 years back - great content -