5 ms·
You missed his point. He was saying that readers do NOT look forward to "big, beautiful, splashy advertising".
by nopassrecover 17y ago
You missed his point. He was saying that readers do NOT look forward to "big, beautiful, splashy advertising".
- noodle 17y agoyeah, this. if you can do it in a nice, nonintrusive manner, it would be a good plan. if it jumps out into your face and yells at you, it would make me want to delete any bookmarks and never return. or, at least, figure a way to filter it out and/or adblock it.
- brandnewlow 17y agoWrong. He said people don't look forward to "intrusive/annoying" advertising. No one complains about great-looking, relevant, useful, interesting advertising that catches their attention and makes their life a bit better.
- latortuga 17y agoI think the Super Bowl makes your point - great looking, expensive, interesting, and usually brand new advertising.
- brandnewlow 17y agoAgreed. I talk with media people about online advertising a lot. One thing I've noticed is that no one ever asks "Did you see my 250x300 banner ad on site X today?" You never hear that. But when a business takes out a full-page ad in the paper, they send their customers to check it out. They're proud of it. It makes them feel good, established, on point and tells their customers that they're buying from a legit business that knows what's up. Where's the equivalent in online advertising? I think of that vimeo clip from a little while ago that went viral. That's good advertising. It was interesting as an object in and of itself. That's the goal of these takeovers.
- wlievens 17y agoI disagree. Advertising is a necessary evil, and can sometimes be tolerably, but it's rarely enjoyable.