Taking cash is hard and leads to an anxiety response. Selling means you're out there. You're putting your idea on the market and hoping someone buys. If they

Taking cash is hard and leads to an anxiety response. Selling means you're out there. You're putting your idea on the market and hoping someone buys. If they buy, great. But if they don't, then it's back to the 9-5 grind and the 'change the world' party is over. That's hard to digest for many. Like in 2000, startups are again becoming the middle income 'phd'. A way to avoid having to face reality, even for just a few years. Test early, Test often.