YMMV, but I know a few companies, many in mobile-but-not-games, who have X00,000 or Y million MAUs/downloads/etc and are afraid of cursing that by monetizing.

YMMV, but I know a few companies, many in mobile-but-not-games, who have X00,000 or Y million MAUs/downloads/etc and are afraid of cursing that by monetizing. A couple are in your neck of the woods. No points for predicting my advice to those of them who have asked for it.