I've self-published 2 editions of C++11 Rocks (for Visual Studio 2010 and Visual Studio 2012): http://cpprocks.com http://cpprocks.com I wrote a post about som

I've self-published 2 editions of C++11 Rocks (for Visual Studio 2010 and Visual Studio 2012): http://cpprocks.com http://cpprocks.com I wrote a post about some of the things I learned from it: http://korban.net/2013/04/10000-in-sales-of-my-c-book-easier-than-i-thought/ http://korban.net/2013/04/10000-in-sales-of-my-c-book-easier... Two things I can say (also discussed in the post above): I wouldn't go with a traditional publisher now (with the exception of Pragmatic Programmers), and marketing isn't as hard as I thought, but it's definitely a long term effort.