While we're off topic, let's run with that thought. What does that mean for the mobile web when the majority of their page views come from mobile? HTML ad overl

While we're off topic, let's run with that thought. What does that mean for the mobile web when the majority of their page views come from mobile? HTML ad overlays on the m site? The same descent into usability hell that the desktop has suffered, only without the possibility of ad-blocking plugins for mobile browsers? Or maybe it's 10 views a month, then you must use their dedicated app? Perhaps it'll be subscription only, through walled gardens like Newsstand? (Maybe that's even a good thing: we'll be paying directly for the content, instead of having our eyeballs sold to advertisers). People on this site are thinking about this stuff. Working on it. Some for evil, some for good. I'm curious what this'll all look like in a few years.