Agreed. Adwords are auctioned, which means the top ads have the economic incentive to pay most (the ad may be important for smaller share of population, but to

Agreed. Adwords are auctioned, which means the top ads have the economic incentive to pay most (the ad may be important for smaller share of population, but to pay off more). In regular searches popularity alone wins, $$$ value is not part of the equation. I live in Bulgaria, btw ;)