Plus, it will sell Macs, both laptops and Mac Pros. Smart. Plus? No, _first_. Apple is a hardware company. They sell computers. Their software, while excellent

Plus, it will sell Macs, both laptops and Mac Pros. Smart. Plus? No, _first_. Apple is a hardware company. They sell computers. Their software, while excellent and profitable, IMO exists only to sell more hardware. All companies have a core competency & purpose. Everything else must feed that core; a product may be excellent on its own, but must still support the core. Deviate from that core, badness happens. Logic Pro is awesome on its own, but was created to give a niche a reason to buy into the Apple ecosystem, buy hardware, and buy more hardware.