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How much work do you put in promotion compared to the writing of the books, if I may ask?
by Luc 13y ago
How much work do you put in promotion compared to the writing of the books, if I may ask?
- bdunn 13y agoOnce the book is done, it's done. But marketing is a long term effort. I've recorded dozens of podcasts and interviews, included call-to-actions in my newsletters, written guest posts, etc. But I'm consistently able to bring in a fairly good income off these two books alone, that when compounded with my SaaS revenue and workshop revenue keep the lights lit.