I remember an interview with Mateschitz who retold the humble beginnings of the company and said once they brought the drink back from Thailand, and tried to se

I remember an interview with Mateschitz who retold the humble beginnings of the company and said once they brought the drink back from Thailand, and tried to sell it, it was a horrible failure. This was mainly because the drink in Thailand wasn't actually carbonated. It was more of an "elixir" than a soda. Mateschitz said he finally realized it needed to be lightly carbonated. Not like most pops on the market which were heavily carbonated, but just enough to give it some fizz and tingle when you drink it. He didn't say how long it took before they figured out the carbonation was the key, but I'm pretty sure it didn't happen overnight.