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> Is this really true, though? At least anecdotal it is. Whenever I take a can of Red Bull in my hand I don't think of a energy drink, I think of high product
by the_mitsuhiko 13y ago
> Is this really true, though?
At least anecdotal it is. Whenever I take a can of Red Bull in my hand I don't think of a energy drink, I think of high production values on their sport events, the lifestyle of thriving for excellence.
I absolutely adore Red Bull as a company for anything they do with the exception of their core competence that is the energy drink. The drink is just okay. But it enforces the thinking of the red bull mentality.
Heck, that brilliant advertising made me into a marketing figurine that pitches Red Bull to others ...
Just going to leave the current "World of Red Bull" commercial here: http://www.youtube.com/watch?v=Ti2Lm4hb2ZY http://www.youtube.com/watch?v=Ti2Lm4hb2ZY
- jmduke 13y agoI absolutely adore Red Bull as a company for anything they do with the exception of their core competence that is the energy drink. The drink is just okay. But it enforces the thinking of the red bull mentality. To provide an opposite viewpoint: the only Red Bull 'event' I think of is Red Bull Stratos (and I had to google the name, if that means anything) -- the little cartoons are usually the first thing I think of. I'd love to see a compare/contrast of Red Bull and Five Hour Energy, because those are two entirely different brands that attacked different parts of the market with completely different strategies, and both were successful. (I still drink a lot of the stuff, because to me it's the only sugarfree energy drink that doesn't taste terrible.)
- garindra 13y agoF1 might be not that popular in the US, but the Red Bull F1 team has been dominating F1 for a few years now.