4 ms·

Interesting article. I think the same story can be applied to the GoPro company creation. Although much younger, it's based on very similar elements as describe

Interesting article. I think the same story can be applied to the GoPro company creation. Although much younger, it's based on very similar elements as described in the article.

tenfingers 13y ago
GoPro is probably in a much better position. I wouldn't actually take a RedBull before anything physically demanding or that requires endurance.
- michaelbuddy 13y ago
  based on the longevity of soda, I think Redbull is in a better position as far as future, as long as they aren't discovered to be poison upon futher study. GoPro has to work a lot harder to innovate as well as market like mad.
  - tenfingers 13y ago
    My comment was regarded more towards caffeinated drinks promoted as a way to improve physical endurance. While I agree that caffeine increases focus, by my experience the increased heart-rate has adverse effects for any hard physical activity or endurance (I do multi-day mountain hiking and alpinism up to 6c grade). By my own experience, drinking a cappuccino just minutes before starting a 1km 30% hill climb will make the effort strenuous on me, and I usually drink 2 espressos a day, which is basically the norm around here. I can easily do the same in less time, walking faster and absolutely no strain if I had at least 3 hours after the cappuccino or don't drink any. In my hiking group this effect has been noted by several other people (we usually go to a bar in the morning before starting the hikes). A redbull for me is already too strong by itself. I think how quickly you can metabolize caffeine is important, but as a rule increasing the hart-rate seems like a dumb idea.
wushupork 13y ago
RedBull being a drink is much more approachable to everyone. Anyone can aspire to Redbull simply by buying the drink and consuming it in the same way people can aspire to the NorthFace brand by going in an buying and wearing it. However you can own a GoPro but if you aren't athletic or an outdoors type of person, it's much less useful and that much harder to connect with the brand. RedBull has wider consumer appeal in that sense and less friction.

Interesting article. I think the same story can be applied to the GoPro company creation. Although much younger, it's based on very similar elements as described in the article.

tenfingers 13y ago

GoPro is probably in a much better position. I wouldn't actually take a RedBull before anything physically demanding or that requires endurance.

michaelbuddy 13y ago
based on the longevity of soda, I think Redbull is in a better position as far as future, as long as they aren't discovered to be poison upon futher study. GoPro has to work a lot harder to innovate as well as market like mad.
- tenfingers 13y ago
  My comment was regarded more towards caffeinated drinks promoted as a way to improve physical endurance. While I agree that caffeine increases focus, by my experience the increased heart-rate has adverse effects for any hard physical activity or endurance (I do multi-day mountain hiking and alpinism up to 6c grade). By my own experience, drinking a cappuccino just minutes before starting a 1km 30% hill climb will make the effort strenuous on me, and I usually drink 2 espressos a day, which is basically the norm around here. I can easily do the same in less time, walking faster and absolutely no strain if I had at least 3 hours after the cappuccino or don't drink any. In my hiking group this effect has been noted by several other people (we usually go to a bar in the morning before starting the hikes). A redbull for me is already too strong by itself. I think how quickly you can metabolize caffeine is important, but as a rule increasing the hart-rate seems like a dumb idea.

wushupork 13y ago

RedBull being a drink is much more approachable to everyone. Anyone can aspire to Redbull simply by buying the drink and consuming it in the same way people can aspire to the NorthFace brand by going in an buying and wearing it. However you can own a GoPro but if you aren't athletic or an outdoors type of person, it's much less useful and that much harder to connect with the brand. RedBull has wider consumer appeal in that sense and less friction.