Reminds me of how Cedar Fair (theme parks) allows customers to skip lines. Of course this angers regular customers. Would this not decrease the value of advert

Reminds me of how Cedar Fair (theme parks) allows customers to skip lines. Of course this angers regular customers. Would this not decrease the value of advertisements? Seems like opposite interests - sell advertising, sell option to skip advertising, driving down the price of advertising. A reassessment of the cost and methodologies of advertisements would probably occur.