Being "business oriented" means generating revenue. Find ways of becoming part of the process from marketing to sales. The closer to the sales end of the chai

Being "business oriented" means generating revenue. Find ways of becoming part of the process from marketing to sales. The closer to the sales end of the chain, the more valuable you will be to your company. So you'll need to come up to speed in both theory and practice on that side of the divide. I did it by volunteering to do business development and getting out of the office and generating sales. At first it was very hard, being technically oriented it was quite a shift to move across to the client's side in looking at the product range. In general terms "consultative sales" is the descriptive term. There are many good books on the topic and you would do well to read Steve Blank's blog and books. But the real crunch comes with putting all the theory into practice and constantly evolving as a BDM.