I think is has to do more with the role of security/fraud in companies vs advertising. For instance, security doesn't get much attention and people view it as

I think is has to do more with the role of security/fraud in companies vs advertising. For instance, security doesn't get much attention and people view it as a necessary evil. Fraud is about loss prevention in most cases, so the way you show your value is how much you save the company in loses. Your revenue is typically a fraction of those savings. Most companies using tracking in advertising are still operating at a loss or have fuzzier ideas of "revenue". TBH, advertising is weird. People spend money like water without really knowing what they are getting in return. This obviously won't last, but there is money to be made in the meantime. At least that is my experience.