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When these things come up on HN I pipe up a bit. I wrote several implementations of passive device fingerprinting for fraud/security firms and they are impleme
by fingerprinter 13y ago
When these things come up on HN I pipe up a bit.
I wrote several implementations of passive device fingerprinting for fraud/security firms and they are implemented across a broad range of industries and companies. I know quite a bit about the shortcomings of these and the challenges faced, in case someone is interested.
Also, just FYI, the big use these days is actually NOT in security or fraud, though most of the companies selling these still say that is the case. The use is in advertising. Most of the companies selling these still call themselves "security" or "fraud" companies, but the revenues from advertising are far outpacing the former categories.
- charonn0 13y agoHave the fraud and security markets shrunk, or has the advertising market expanded?
- fingerprinter 13y agoI think is has to do more with the role of security/fraud in companies vs advertising. For instance, security doesn't get much attention and people view it as a necessary evil. Fraud is about loss prevention in most cases, so the way you show your value is how much you save the company in loses. Your revenue is typically a fraction of those savings. Most companies using tracking in advertising are still operating at a loss or have fuzzier ideas of "revenue". TBH, advertising is weird. People spend money like water without really knowing what they are getting in return. This obviously won't last, but there is money to be made in the meantime. At least that is my experience.
- Revisor 13y agoWhat are some of the challenges you mention?