It very much depends on the website. Some websites will be best running Adsense. Seriously. I know a guy who, at its peak, was running a website making 5 figur

It very much depends on the website. Some websites will be best running Adsense. Seriously. I know a guy who, at its peak, was running a website making 5 figures a month off Adsense. Many websites will work well with affiliate marketing - find a product that your audience wants that has an affiliate program (where you're paid commission for either selling it or generating leads) and recommend that to your audience. Others are obvious fits for a designed product, or an email list, or upsell to consultancy, or - the list goes on. There's no one-size-fits-all solution, I'm afraid. It also depends on the person running the website. Do you like doing A/B tests and have a gift for selling? Affiliate marketing may be the way forward. Are you a fantastic writer? Ebooks, my friend, ebooks. Do you love interacting with your community, have a skill for building huge traffic, but hate selling? Adsense.