But while consumers seem to have no problem with cookies, profiles and other online tools that let e-commerce sites know who they are and how they shop, some br

But while consumers seem to have no problem with cookies, profiles and other online tools that let e-commerce sites know who they are and how they shop, some bristle at the physical version That is a profoundly ignorant statement to make - the vast majority of web users have no concept of the scope at which they are being tracked online. If there was a sign spelling out all the trackers on every web page like there was a sign in the store, you can be sure a whole lot more people would be "bristling."