I think they could certainly raise their prices in the US. Unless I'm mistaken it's cheaper there than anywhere else. e.g. In the UK it costs £9.99 which is jus

I think they could certainly raise their prices in the US. Unless I'm mistaken it's cheaper there than anywhere else. e.g. In the UK it costs £9.99 which is just over $15. They could also differentiate their plans better and add in higher end ones. I think they would make more money and not impact consumers too badly if they charged for use. e.g. $5 per month for 20 songs per day. $10 per month for 40 songs per day. $20 per month unlimited.