Are you saying that chasing after new industries is ambitious? I would argue that the opposite is true. Trying to change an established industry is a lot more a

Are you saying that chasing after new industries is ambitious? I would argue that the opposite is true. Trying to change an established industry is a lot more ambitious than trying to change a new industry. There will be a lot more resistance. Cars may be cool. I guess the takeaway is: Stop caring about being at the forefront of something and instead focus on producing real value. For every "car trend" that gets big, there are thousands of trends that never reach the mainstream, and die.