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The question is not whether you can do good marketing (you surely can) but what counts as good marketing: identifying and exploiting dispositions to behave irra
by Schiphol 13y ago
The question is not whether you can do good marketing (you surely can) but what counts as good marketing: identifying and exploiting dispositions to behave irrationally in your target. A very good and very smart marketer will do this very well. It will still be sleaze.
- davidw 13y ago> what counts as good marketing: identifying and exploiting dispositions to behave irrationally in your target. It sounds like you don't know much about marketing.
- Schiphol 13y agoYou probably believe it's all about leveraging deep consumer insights in the creation of Unique Selling Propositions?