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Erm... I hate to say this about an Economist article but it seems to be hot air: completely ignoring conversion attribution. The headline numbers are aggregate
by drsim 13y ago
Erm... I hate to say this about an Economist article but it seems to be hot air: completely ignoring conversion attribution. The headline numbers are aggregate revenue from ad spend.
I'm intrigued about the 'lumpy behaviour' paper they refer to and will read it later. It'll be interesting to see how the writer interpreted it for the article.
- rfergie 13y agoI would say that one of the main benefits of the approach used by the economists studying this is that it completely sidesteps the whole issue of conversion attribution