Agreed - I don't think any of these should be used in isolation. But Kevin Systrom would tell you that recruiting photographers and influencers helped with laun

Agreed - I don't think any of these should be used in isolation. But Kevin Systrom would tell you that recruiting photographers and influencers helped with launch because when that TC piece hit, everyone saw influencers/early adopters were already on the app, leading to a feedback loop with more 'influencers'.